Pale violet red

#ca798b

Hex, rgb, cmyk and Pantone values for pale violet red, with shades, tints, matching colors and free print quality patterns.

This is Pale violet red, a soft red sitting at 347 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Pale violet red color values

Every conversion for #ca798b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ca798b
RGB202, 121, 139
HSL347, 43%, 63%
HSV347, 40%, 79%
CMYK0%, 40%, 31%, 21%
Lab59.97, 33.8, 3.87
XYZ35.85, 28.1, 27.96
Decimal13269387
Web safe#cc6699
Pantone507 C
Pantone507 CHex#ca798bRgb202 121 139Cmyk0 40 31 21Lab60 34 4Darker#813344Deep#b44760Lighter#dcafb9

Shades of pale violet red

Tints of pale violet red

Colors that go with pale violet red

Pale violet red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 40, 31, 21.

The same color needs a different cmyk build depending on the paper. Here is #ca798b on both.

Coated stockgloss or silk, C
0 40 31 21
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 41 33 27
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Pale violet red in css

Copy #ca798b straight into your stylesheet.

.background { background-color: #ca798b; }
.text { color: #ca798b; }
.border { border: 2px solid #ca798b; }

How pale violet red looks on light and dark

Pale violet red and accessibility

Contrast ratios for #ca798b against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.17:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.62:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ca798b against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Pale violet red on a business card, sticker and pattern

A quick look at how #ca798b sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around pale violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn pale violet red into a seamless pattern

Four patterns built from #ca798b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from pale violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ca798b is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.