Plum

#c99cd1

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft pink at 291 degrees. Light pinks like this suit beauty, baby and lifestyle work. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Plum color values

Every conversion for #c99cd1, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c99cd1
RGB201, 156, 209
HSL291, 37%, 72%
HSV291, 25%, 82%
CMYK4%, 25%, 0%, 18%
Lab70.03, 25.91, -20.66
XYZ47.48, 40.8, 65.69
Decimal13212881
Web safe#cc99cc
Pantone529 C
Pantone529 CHex#c99cd1Rgb201 156 209Cmyk4 25 0 18Lab70 26 -21Darker#8b4698Deep#ae6bbaLighter#e3cee6

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 4, 25, 0, 18.

The same color needs a different cmyk build depending on the paper. Here is #c99cd1 on both.

Coated stockgloss or silk, C
4 25 0 18
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
8 27 4 24
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #c99cd1 straight into your stylesheet.

.background { background-color: #c99cd1; }
.text { color: #c99cd1; }
.border { border: 2px solid #c99cd1; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #c99cd1 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.29:1
AA fail · AA large fail · AAA fail
Textblack text on this color
9.16:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #c99cd1 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #c99cd1 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #c99cd1 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #c99cd1 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.