Crimson

#c91c34

Hex, rgb, cmyk and Pantone values for crimson, with shades, tints, matching colors and free print quality patterns.

This is Crimson, a strong red sitting at 352 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Crimson color values

Every conversion for #c91c34, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c91c34
RGB201, 28, 52
HSL352, 76%, 45%
HSV352, 86%, 79%
CMYK0%, 86%, 74%, 21%
Lab43.5, 64.41, 33.29
XYZ25.12, 13.5, 4.53
Decimal13179956
Web safe#cc3333
Pantone200 C
Pantone200 CHex#c91c34Rgb201 28 52Cmyk0 86 74 21Lab44 64 33Darker#4c0b14Deep#8a1324Lighter#dd4f63

Shades of crimson

Tints of crimson

Colors that go with crimson

Crimson in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 86, 74, 21.

The same color needs a different cmyk build depending on the paper. Here is #c91c34 on both.

Coated stockgloss or silk, C
0 86 74 21
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 83 72 27
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Crimson in css

Copy #c91c34 straight into your stylesheet.

.background { background-color: #c91c34; }
.text { color: #c91c34; }
.border { border: 2px solid #c91c34; }

How crimson looks on light and dark

Crimson and accessibility

Contrast ratios for #c91c34 against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.68:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.70:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #c91c34 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Crimson on a business card, sticker and pattern

A quick look at how #c91c34 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around crimson? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn crimson into a seamless pattern

Four patterns built from #c91c34 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from crimson, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #c91c34 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.