Chocolate

#c7712f

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

This is Chocolate, a strong orange at 26 degrees. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #c7712f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c7712f
RGB199, 113, 47
HSL26, 62%, 48%
HSV26, 76%, 78%
CMYK0%, 43%, 76%, 22%
Lab56.25, 28.92, 49.43
XYZ29.97, 24.16, 5.77
Decimal13070639
Web safe#cc6633
Pantone723 C
Pantone723 CHex#c7712fRgb199 113 47Cmyk0 43 76 22Lab56 29 49Darker#532f14Deep#8d5021Lighter#d49869

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 43, 76, 22.

The same color needs a different cmyk build depending on the paper. Here is #c7712f on both.

Coated stockgloss or silk, C
0 43 76 22
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 44 74 28
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #c7712f straight into your stylesheet.

.background { background-color: #c7712f; }
.text { color: #c7712f; }
.border { border: 2px solid #c7712f; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #c7712f against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.60:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.83:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #c7712f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #c7712f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #c7712f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #c7712f are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.