Chocolate

#c66e1e

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, mid and strong. A mid orange this warm suits food, sport and friendly brands. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #c66e1e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c66e1e
RGB198, 110, 30
HSL29, 74%, 45%
HSV29, 85%, 78%
CMYK0%, 44%, 85%, 22%
Lab55.33, 29.53, 55.5
XYZ29.1, 23.25, 4.18
Decimal13004318
Web safe#cc6633
Pantone717 C
Pantone717 CHex#c66e1eRgb198 110 30Cmyk0 44 85 22Lab55 30 56Darker#4a290bDeep#884c15Lighter#dc9250

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 44, 85, 22.

The same color needs a different cmyk build depending on the paper. Here is #c66e1e on both.

Coated stockgloss or silk, C
0 44 85 22
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 44 82 28
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #c66e1e straight into your stylesheet.

.background { background-color: #c66e1e; }
.text { color: #c66e1e; }
.border { border: 2px solid #c66e1e; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #c66e1e against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.72:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.65:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #c66e1e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #c66e1e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #c66e1e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #c66e1e is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.