Plum

#c48bb2

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft pink at 319 degrees. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Plum color values

Every conversion for #c48bb2, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c48bb2
RGB196, 139, 178
HSL319, 33%, 66%
HSV319, 29%, 77%
CMYK0%, 29%, 9%, 23%
Lab64.5, 27.83, -11.78
XYZ40.03, 33.42, 46.46
Decimal12880818
Web safe#cc9999
Pantone521 C
Pantone521 CHex#c48bb2Rgb196 139 178Cmyk0 29 9 23Lab64 28 -12Darker#7f416cDeep#ac5c93Lighter#dabcd1

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 29, 9, 23.

The same color needs a different cmyk build depending on the paper. Here is #c48bb2 on both.

Coated stockgloss or silk, C
0 29 9 23
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 31 12 29
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #c48bb2 straight into your stylesheet.

.background { background-color: #c48bb2; }
.text { color: #c48bb2; }
.border { border: 2px solid #c48bb2; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #c48bb2 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.73:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.68:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #c48bb2 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #c48bb2 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #c48bb2 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #c48bb2 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.