Chocolate

#c16c24

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a mid orange with grounded warmth. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #c16c24, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c16c24
RGB193, 108, 36
HSL28, 69%, 45%
HSV28, 81%, 76%
CMYK0%, 44%, 81%, 24%
Lab54.23, 28.69, 51.97
XYZ27.67, 22.19, 4.49
Decimal12676132
Web safe#cc6633
Pantone159 C
Pantone159 CHex#c16c24Rgb193 108 36Cmyk0 44 81 24Lab54 29 52Darker#49290eDeep#854a19Lighter#d79156

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 44, 81, 24.

The same color needs a different cmyk build depending on the paper. Here is #c16c24 on both.

Coated stockgloss or silk, C
0 44 81 24
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 44 79 30
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #c16c24 straight into your stylesheet.

.background { background-color: #c16c24; }
.text { color: #c16c24; }
.border { border: 2px solid #c16c24; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #c16c24 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.86:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.44:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #c16c24 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #c16c24 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #c16c24 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #c16c24 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.