Plum

#bf9fdf

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum falls in the purple range, light and soft. Purples like this signal creativity and a premium feel. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #bf9fdf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bf9fdf
RGB191, 159, 223
HSL270, 50%, 75%
HSV270, 29%, 87%
CMYK14%, 29%, 0%, 13%
Lab70.32, 23.9, -28.03
XYZ47.2, 41.2, 75.28
Decimal12558303
Web safe#cc99cc
Pantone2645 C
Pantone2645 CHex#bf9fdfRgb191 159 223Cmyk14 29 0 13Lab70 24 -28Darker#783cb3Deep#9b69cdLighter#e3d6ef

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 14, 29, 0, 13.

The same color needs a different cmyk build depending on the paper. Here is #bf9fdf on both.

Coated stockgloss or silk, C
14 29 0 13
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
17 31 4 19
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #bf9fdf straight into your stylesheet.

.background { background-color: #bf9fdf; }
.text { color: #bf9fdf; }
.border { border: 2px solid #bf9fdf; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #bf9fdf against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.27:1
AA fail · AA large fail · AAA fail
Textblack text on this color
9.24:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #bf9fdf against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #bf9fdf sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #bf9fdf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #bf9fdf are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.