Plum

#bf96af

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a muted pink at 323 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #bf96af, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bf96af

RGB191, 150, 175

HSL323, 24%, 67%

HSV323, 21%, 75%

CMYK0%, 21%, 8%, 25%

Lab66.51, 19.46, -7.15

XYZ40.13, 35.98, 45.39

Decimal12555951

Web safe#cc9999

Pantone522 C

Shades of plum

#b383a0 #a76f92 #9a5e83 #875272 #734662 #603b52 #4d2f41 #3a2331 #261720 #130c10

Tints of plum

#c59fb6 #caa9bd #d0b2c4 #d6bccc #dcc5d3 #e1ceda #e7d8e1 #ede1e8 #f3ebef #f8f4f7

Colors that go with plum

Complementary#96bfa6 Analogous#bb96bf Analogous#bf969a Triadic#afbf96 Triadic#96afbf Split complementary#9bbf96 Split complementary#96bfbb

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 21, 8, 25.

The same color needs a different cmyk build depending on the paper. Here is #bf96af on both.

Coated stockgloss or silk, C

0 21 8 25

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 23 11 31

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #bf96af straight into your stylesheet.

.background { background-color: #bf96af; }
.text { color: #bf96af; }
.border { border: 2px solid #bf96af; }

How plum looks on light and dark

Sample text on black

Sample text on white

Text on this color

Plum and accessibility

Contrast ratios for #bf96af against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #bf96af against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #bf96af sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #bf96af and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #bf96af are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.