Medium purple

#bd88f4

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

This is Medium purple, a vivid purple at 269 degrees. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Medium purple color values

Every conversion for #bd88f4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bd88f4
RGB189, 136, 244
HSL269, 83%, 75%
HSV269, 44%, 96%
CMYK23%, 44%, 0%, 4%
Lab65.72, 40.68, -46.74
XYZ46.12, 34.96, 89.9
Decimal12421364
Web safe#cc99ff
Pantone2645 C
Pantone2645 CHex#bd88f4Rgb189 136 244Cmyk23 44 0 4Lab66 41 -47Darker#7514d9Deep#9947eeLighter#e1ccf8

Shades of medium purple

Tints of medium purple

Colors that go with medium purple

Medium purple in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 23, 44, 0, 4.

The same color needs a different cmyk build depending on the paper. Here is #bd88f4 on both.

Coated stockgloss or silk, C
23 44 0 4
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
25 44 4 10
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #bd88f4 straight into your stylesheet.

.background { background-color: #bd88f4; }
.text { color: #bd88f4; }
.border { border: 2px solid #bd88f4; }

How medium purple looks on light and dark

Medium purple and accessibility

Contrast ratios for #bd88f4 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.63:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.99:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #bd88f4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #bd88f4 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #bd88f4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #bd88f4 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.