Chocolate

#bd691a

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, deep and strong. Oranges like this feel warm and approachable in branding. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #bd691a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bd691a

RGB189, 105, 26

HSL29, 76%, 42%

HSV29, 86%, 74%

CMYK0%, 44%, 86%, 26%

Lab52.95, 28.33, 54.4

XYZ26.22, 21.0, 3.65

Decimal12413210

Web safe#cc6633

Pantone153 C

Shades of chocolate

#ad6018 #9d5716 #8c4e13 #7c4511 #6c3c0f #5c330d #4c2a0a #3b2108 #2b1806 #1b0f04

Tints of chocolate

#d5771d #e2842c #e59345 #e9a15d #ecaf75 #efbd8e #f3cba6 #f6dabf #f9e8d7 #fdf6ef

Colors that go with chocolate

Complementary#1a6ebd Analogous#bd1a1c Analogous#bdbb1a Triadic#1abd69 Triadic#691abd Split complementary#1abdbb Split complementary#1a1cbd

Chocolate in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 44, 86, 26.

The same color needs a different cmyk build depending on the paper. Here is #bd691a on both.

Coated stockgloss or silk, C

0 44 86 26

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 44 83 32

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #bd691a straight into your stylesheet.

.background { background-color: #bd691a; }
.text { color: #bd691a; }
.border { border: 2px solid #bd691a; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #bd691a against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #bd691a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #bd691a sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #bd691a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #bd691a come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.