Medium orchid

#bd40ed

Hex, rgb, cmyk and Pantone values for medium orchid, with shades, tints, matching colors and free print quality patterns.

Medium orchid is a mid purple with a grounded cast. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Medium orchid color values

Every conversion for #bd40ed, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bd40ed
RGB189, 64, 237
HSL283, 83%, 59%
HSV283, 73%, 93%
CMYK20%, 73%, 0%, 7%
Lab52.51, 73.39, -63.91
XYZ38.11, 20.6, 82.09
Decimal12402925
Web safe#cc33ff
Pantone2582 C
Pantone2582 CHex#bd40edRgb189 64 237Cmyk20 73 0 7Lab53 73 -64Darker#6c0e91Deep#9d14d2Lighter#d187ed

Shades of medium orchid

Tints of medium orchid

Colors that go with medium orchid

Medium orchid in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 20, 73, 0, 7.

The same color needs a different cmyk build depending on the paper. Here is #bd40ed on both.

Coated stockgloss or silk, C
20 73 0 7
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
22 71 4 13
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium orchid in css

Copy #bd40ed straight into your stylesheet.

.background { background-color: #bd40ed; }
.text { color: #bd40ed; }
.border { border: 2px solid #bd40ed; }

How medium orchid looks on light and dark

Medium orchid and accessibility

Contrast ratios for #bd40ed against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.10:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.12:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #bd40ed against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium orchid on a business card, sticker and pattern

A quick look at how #bd40ed sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium orchid? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium orchid into a seamless pattern

Four patterns built from #bd40ed and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium orchid, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #bd40ed come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.