Crimson

#bd2c4d

Hex, rgb, cmyk and Pantone values for crimson, with shades, tints, matching colors and free print quality patterns.

Crimson lands in the red band, mid and strong. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Crimson color values

Every conversion for #bd2c4d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bd2c4d
RGB189, 44, 77
HSL346, 62%, 46%
HSV346, 77%, 74%
CMYK0%, 77%, 59%, 26%
Lab43.0, 58.3, 16.79
XYZ23.23, 13.16, 8.34
Decimal12397645
Web safe#cc3366
Pantone206 C
Pantone206 CHex#bd2c4dRgb189 44 77Cmyk0 77 59 26Lab43 58 17Darker#49111eDeep#831f35Lighter#d25f79

Shades of crimson

Tints of crimson

Colors that go with crimson

Crimson in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 77, 59, 26.

The same color needs a different cmyk build depending on the paper. Here is #bd2c4d on both.

Coated stockgloss or silk, C
0 77 59 26
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 75 58 32
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Crimson in css

Copy #bd2c4d straight into your stylesheet.

.background { background-color: #bd2c4d; }
.text { color: #bd2c4d; }
.border { border: 2px solid #bd2c4d; }

How crimson looks on light and dark

Crimson and accessibility

Contrast ratios for #bd2c4d against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.78:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.63:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #bd2c4d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Crimson on a business card, sticker and pattern

A quick look at how #bd2c4d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around crimson? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn crimson into a seamless pattern

Four patterns built from #bd2c4d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from crimson, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #bd2c4d come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.