Chocolate

#bb663d

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, mid and soft. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #bb663d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bb663d

RGB187, 102, 61

HSL20, 51%, 49%

HSV20, 67%, 73%

CMYK0%, 45%, 67%, 27%

Lab52.29, 30.58, 37.71

XYZ26.09, 20.4, 6.98

Decimal12281405

Web safe#cc6633

Pantone471 C

Shades of chocolate

#ab5d38 #9a5432 #8a4b2d #794228 #693922 #59301d #482718 #381e12 #27160d #170d08

Tints of chocolate

#c5734c #cb825e #d19071 #d79e83 #ddad95 #e3bba8 #e9c9ba #efd8cd #f5e6df #fbf4f2

Colors that go with chocolate

Complementary#3d92bb Analogous#bb3d53 Analogous#bba53d Triadic#3dbb66 Triadic#663dbb Split complementary#3dbba5 Split complementary#3d53bb

Chocolate in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 45, 67, 27.

The same color needs a different cmyk build depending on the paper. Here is #bb663d on both.

Coated stockgloss or silk, C

0 45 67 27

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 45 66 33

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #bb663d straight into your stylesheet.

.background { background-color: #bb663d; }
.text { color: #bb663d; }
.border { border: 2px solid #bb663d; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #bb663d against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #bb663d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #bb663d sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #bb663d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #bb663d is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.