Chocolate

#bb5e2d

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a mid orange with confident warmth. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #bb5e2d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bb5e2d
RGB187, 94, 45
HSL21, 61%, 45%
HSV21, 76%, 73%
CMYK0%, 50%, 76%, 27%
Lab50.4, 34.0, 43.9
XYZ24.97, 18.76, 4.79
Decimal12279341
Web safe#cc6633
Pantone471 C
Pantone471 CHex#bb5e2dRgb187 94 45Cmyk0 50 76 27Lab50 34 44Darker#482411Deep#81411fLighter#d1865f

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 50, 76, 27.

The same color needs a different cmyk build depending on the paper. Here is #bb5e2d on both.

Coated stockgloss or silk, C
0 50 76 27
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 50 74 33
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #bb5e2d straight into your stylesheet.

.background { background-color: #bb5e2d; }
.text { color: #bb5e2d; }
.border { border: 2px solid #bb5e2d; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #bb5e2d against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.42:1
AA fail · AA large pass · AAA fail
Textblack text on this color
4.75:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #bb5e2d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #bb5e2d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #bb5e2d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #bb5e2d come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.