Crimson

#bb403f

Hex, rgb, cmyk and Pantone values for crimson, with shades, tints, matching colors and free print quality patterns.

This is Crimson, a soft red sitting at 0 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Crimson color values

Every conversion for #bb403f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bb403f
RGB187, 64, 63
HSL0, 50%, 49%
HSV0, 66%, 73%
CMYK0%, 66%, 66%, 27%
Lab45.07, 49.36, 27.96
XYZ23.22, 14.59, 6.29
Decimal12271679
Web safe#cc3333
Pantone703 C
Pantone703 CHex#bb403fRgb187 64 63Cmyk0 66 66 27Lab45 49 28Darker#501b1bDeep#862e2dLighter#cb7777

Shades of crimson

Tints of crimson

Colors that go with crimson

Crimson in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 66, 66, 27.

The same color needs a different cmyk build depending on the paper. Here is #bb403f on both.

Coated stockgloss or silk, C
0 66 66 27
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 65 65 33
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Crimson in css

Copy #bb403f straight into your stylesheet.

.background { background-color: #bb403f; }
.text { color: #bb403f; }
.border { border: 2px solid #bb403f; }

How crimson looks on light and dark

Crimson and accessibility

Contrast ratios for #bb403f against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.36:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.92:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #bb403f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Crimson on a business card, sticker and pattern

A quick look at how #bb403f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around crimson? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn crimson into a seamless pattern

Four patterns built from #bb403f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from crimson, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #bb403f are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.