Crimson

#b93b4a

Hex, rgb, cmyk and Pantone values for crimson, with shades, tints, matching colors and free print quality patterns.

This is Crimson, a soft red sitting at 353 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Crimson color values

Every conversion for #b93b4a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b93b4a
RGB185, 59, 74
HSL353, 52%, 48%
HSV353, 68%, 73%
CMYK0%, 68%, 60%, 27%
Lab44.14, 51.47, 20.04
XYZ22.81, 13.94, 7.97
Decimal12139338
Web safe#cc3333
Pantone703 C
Pantone703 CHex#b93b4aRgb185 59 74Cmyk0 68 60 27Lab44 51 20Darker#4d181fDeep#832a34Lighter#cb707b

Shades of crimson

Tints of crimson

Colors that go with crimson

Crimson in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 68, 60, 27.

The same color needs a different cmyk build depending on the paper. Here is #b93b4a on both.

Coated stockgloss or silk, C
0 68 60 27
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 67 59 33
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Crimson in css

Copy #b93b4a straight into your stylesheet.

.background { background-color: #b93b4a; }
.text { color: #b93b4a; }
.border { border: 2px solid #b93b4a; }

How crimson looks on light and dark

Crimson and accessibility

Contrast ratios for #b93b4a against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.54:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.79:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #b93b4a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Crimson on a business card, sticker and pattern

A quick look at how #b93b4a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around crimson? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn crimson into a seamless pattern

Four patterns built from #b93b4a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from crimson, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #b93b4a is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.