Brown

#b91039

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a deep red that reads weighty. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #b91039, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b91039
RGB185, 16, 57
HSL345, 84%, 39%
HSV345, 91%, 73%
CMYK0%, 91%, 69%, 27%
Lab39.55, 62.51, 24.69
XYZ20.93, 10.98, 4.89
Decimal12128313
Web safe#cc0033
Pantone1935 C
Pantone1935 CHex#b91039Rgb185 16 57Cmyk0 91 69 27Lab40 63 25Darker#380511Deep#770a25Lighter#e22e5a

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 91, 69, 27.

The same color needs a different cmyk build depending on the paper. Here is #b91039 on both.

Coated stockgloss or silk, C
0 91 69 27
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 88 67 33
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #b91039 straight into your stylesheet.

.background { background-color: #b91039; }
.text { color: #b91039; }
.border { border: 2px solid #b91039; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #b91039 against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.57:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.20:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #b91039 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #b91039 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #b91039 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #b91039 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.