Red

#b8aca9

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and grey. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #b8aca9, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b8aca9

RGB184, 172, 169

HSL12, 10%, 69%

HSV12, 8%, 72%

CMYK0%, 7%, 8%, 28%

Lab71.26, 3.77, 3.08

XYZ41.68, 42.56, 43.55

Decimal12102825

Web safe#cc9999

Pantone207 C

Shades of red

#a99b97 #9b8a86 #8c7974 #7b6a65 #695a57 #574b48 #463c3a #342d2b #221e1c #110e0e

Tints of red

#beb3b1 #c5bbb8 #cbc2c0 #d1c9c7 #d7d1cf #ded8d7 #e4dfde #eae7e6 #f1eeee #f7f6f5

Colors that go with red

Complementary#a9b5b8 Analogous#b8a9ad Analogous#b8b3a9 Triadic#a9b8ac Triadic#aca9b8 Split complementary#a9b8b3 Split complementary#a9aeb8

Red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 7, 8, 28.

The same color needs a different cmyk build depending on the paper. Here is #b8aca9 on both.

Coated stockgloss or silk, C

0 7 8 28

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 10 11 34

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #b8aca9 straight into your stylesheet.

.background { background-color: #b8aca9; }
.text { color: #b8aca9; }
.border { border: 2px solid #b8aca9; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #b8aca9 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #b8aca9 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #b8aca9 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #b8aca9 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #b8aca9 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.