Chocolate

#b7652d

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a mid orange with grounded warmth. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #b7652d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b7652d

RGB183, 101, 45

HSL24, 61%, 45%

HSV24, 75%, 72%

CMYK0%, 45%, 75%, 28%

Lab51.34, 28.62, 44.68

XYZ24.66, 19.56, 4.96

Decimal12018989

Web safe#cc6633

Pantone471 C

Shades of chocolate

#a75c29 #975425 #874b21 #78421d #68391a #583116 #482812 #381f0e #28160a #190e06

Tints of chocolate

#cc7132 #d27f47 #d78e5c #dc9d71 #e1ab87 #e7ba9c #ecc9b1 #f1d8c6 #f6e6db #fbf5f1

Colors that go with chocolate

Complementary#2d7fb7 Analogous#b72d3a Analogous#b7aa2d Triadic#2db765 Triadic#652db7 Split complementary#2db7aa Split complementary#2d3ab7

Chocolate in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 45, 75, 28.

The same color needs a different cmyk build depending on the paper. Here is #b7652d on both.

Coated stockgloss or silk, C

0 45 75 28

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 45 73 34

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #b7652d straight into your stylesheet.

.background { background-color: #b7652d; }
.text { color: #b7652d; }
.border { border: 2px solid #b7652d; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #b7652d against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #b7652d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #b7652d sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #b7652d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #b7652d come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.