Plum

#b690da

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft purple at 271 degrees. Purples like this signal creativity and a premium feel. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #b690da, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b690da

RGB182, 144, 218

HSL271, 50%, 71%

HSV271, 34%, 85%

CMYK17%, 34%, 0%, 15%

Lab65.71, 28.39, -32.44

XYZ41.92, 34.95, 70.87

Decimal11964634

Web safe#cc99cc

Pantone2645 C

Shades of plum

#a677d2 #955ec9 #8545c1 #7439ac #633193 #53297a #422162 #311849 #201030 #100817

Tints of plum

#bc9add #c3a4e1 #c9ade4 #d0b7e7 #d6c1ea #ddcbee #e3d4f1 #e9def4 #f0e8f7 #f6f2fb

Colors that go with plum

Complementary#b4da90 Analogous#9190da Analogous#da90d9 Triadic#dab690 Triadic#90dab6 Split complementary#d9da90 Split complementary#90da91

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 17, 34, 0, 15.

The same color needs a different cmyk build depending on the paper. Here is #b690da on both.

Coated stockgloss or silk, C

17 34 0 15

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

20 35 4 21

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #b690da straight into your stylesheet.

.background { background-color: #b690da; }
.text { color: #b690da; }
.border { border: 2px solid #b690da; }

How plum looks on light and dark

Sample text on black

Sample text on white

Text on this color

Plum and accessibility

Contrast ratios for #b690da against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #b690da against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #b690da sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #b690da and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #b690da is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.