Chocolate

#b35f0c

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

This is Chocolate, a vivid orange at 30 degrees. Oranges like this feel warm and approachable in branding. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #b35f0c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b35f0c
RGB179, 95, 12
HSL30, 87%, 37%
HSV30, 93%, 70%
CMYK0%, 47%, 93%, 30%
Lab49.25, 29.21, 55.02
XYZ22.75, 17.79, 2.58
Decimal11755276
Web safe#cc6600
Pantone718 C
Pantone718 CHex#b35f0cRgb179 95 12Cmyk0 47 93 30Lab49 29 55Darker#391e04Deep#703b08Lighter#e58322

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 47, 93, 30.

The same color needs a different cmyk build depending on the paper. Here is #b35f0c on both.

Coated stockgloss or silk, C
0 47 93 30
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 47 90 36
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #b35f0c straight into your stylesheet.

.background { background-color: #b35f0c; }
.text { color: #b35f0c; }
.border { border: 2px solid #b35f0c; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #b35f0c against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.61:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.56:1
AA pass · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #b35f0c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #b35f0c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #b35f0c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #b35f0c come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.