Chocolate

#b17040

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, mid and soft. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #b17040, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b17040

RGB177, 112, 64

HSL25, 47%, 47%

HSV25, 64%, 69%

CMYK0%, 37%, 64%, 31%

Lab53.28, 21.09, 36.91

XYZ24.85, 21.31, 7.65

Decimal11628608

Web safe#996633

Pantone730 C

Shades of chocolate

#a2663a #925c35 #83532f #73492a #643f24 #54351e #452c19 #352213 #26180e #160e08

Tints of chocolate

#be7c4c #c58a5e #cc9771 #d2a583 #d9b296 #e0c0a8 #e6cdbb #eddbcd #f4e8df #faf5f2

Colors that go with chocolate

Complementary#4081b1 Analogous#b14048 Analogous#b1a940 Triadic#40b170 Triadic#7040b1 Split complementary#40b1a9 Split complementary#4048b1

Chocolate in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 37, 64, 31.

The same color needs a different cmyk build depending on the paper. Here is #b17040 on both.

Coated stockgloss or silk, C

0 37 64 31

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 38 63 37

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #b17040 straight into your stylesheet.

.background { background-color: #b17040; }
.text { color: #b17040; }
.border { border: 2px solid #b17040; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #b17040 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #b17040 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #b17040 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #b17040 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #b17040 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.