Pale violet red

#af727e

Hex, rgb, cmyk and Pantone values for pale violet red, with shades, tints, matching colors and free print quality patterns.

This is Pale violet red, a muted red sitting at 348 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Pale violet red color values

Every conversion for #af727e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#af727e
RGB175, 114, 126
HSL348, 28%, 57%
HSV348, 35%, 69%
CMYK0%, 35%, 28%, 31%
Lab54.72, 25.74, 3.39
XYZ27.46, 22.65, 22.66
Decimal11498110
Web safe#996666
Pantone695 C
Pantone695 CHex#af727eRgb175 114 126Cmyk0 35 28 31Lab55 26 3Darker#5d353dDeep#8b4f5bLighter#c7a2a9

Shades of pale violet red

Tints of pale violet red

Colors that go with pale violet red

Pale violet red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 35, 28, 31.

The same color needs a different cmyk build depending on the paper. Here is #af727e on both.

Coated stockgloss or silk, C
0 35 28 31
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 36 30 37
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Pale violet red in css

Copy #af727e straight into your stylesheet.

.background { background-color: #af727e; }
.text { color: #af727e; }
.border { border: 2px solid #af727e; }

How pale violet red looks on light and dark

Pale violet red and accessibility

Contrast ratios for #af727e against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.80:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.53:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #af727e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Pale violet red on a business card, sticker and pattern

A quick look at how #af727e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around pale violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn pale violet red into a seamless pattern

Four patterns built from #af727e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from pale violet red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #af727e come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.