Chocolate

#af6d2e

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a deep orange with weighty warmth. Oranges like this feel warm and approachable in branding. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #af6d2e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#af6d2e

RGB175, 109, 46

HSL29, 58%, 43%

HSV29, 74%, 69%

CMYK0%, 38%, 74%, 31%

Lab52.12, 20.84, 44.66

XYZ23.64, 20.25, 5.25

Decimal11496750

Web safe#996633

Pantone723 C

Shades of chocolate

#a0642a #915a26 #825122 #73471e #643e1a #553516 #452b12 #36220e #27180a #180f06

Tints of chocolate

#c47a34 #ce8845 #d4965b #d9a470 #dfb186 #e5bf9b #eacdb0 #f0dac6 #f6e8db #fbf6f1

Colors that go with chocolate

Complementary#2e70af Analogous#af2e2f Analogous#afad2e Triadic#2eaf6d Triadic#6d2eaf Split complementary#2eafad Split complementary#2e30af

Chocolate in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 38, 74, 31.

The same color needs a different cmyk build depending on the paper. Here is #af6d2e on both.

Coated stockgloss or silk, C

0 38 74 31

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 39 72 37

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #af6d2e straight into your stylesheet.

.background { background-color: #af6d2e; }
.text { color: #af6d2e; }
.border { border: 2px solid #af6d2e; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #af6d2e against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #af6d2e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #af6d2e sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #af6d2e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #af6d2e are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.