Medium violet red

#af4068

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

Medium violet red is a mid pink, grounded and easy to pair. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Medium violet red color values

Every conversion for #af4068, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#af4068
RGB175, 64, 104
HSL338, 46%, 47%
HSV338, 63%, 69%
CMYK0%, 63%, 41%, 31%
Lab43.92, 48.79, 0.94
XYZ22.01, 13.78, 14.6
Decimal11485288
Web safe#993366
Pantone675 C
Pantone675 CHex#af4068Rgb175 64 104Cmyk0 63 41 31Lab44 49 1Darker#461a2aDeep#7b2d49Lighter#c57190

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 63, 41, 31.

The same color needs a different cmyk build depending on the paper. Here is #af4068 on both.

Coated stockgloss or silk, C
0 63 41 31
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 62 42 37
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #af4068 straight into your stylesheet.

.background { background-color: #af4068; }
.text { color: #af4068; }
.border { border: 2px solid #af4068; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #af4068 against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.59:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.76:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #af4068 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #af4068 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #af4068 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #af4068 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.