Brown

#af0941

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a vivid pink at 340 degrees. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Brown color values

Every conversion for #af0941, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#af0941
RGB175, 9, 65
HSL340, 90%, 36%
HSV340, 95%, 69%
CMYK0%, 95%, 63%, 31%
Lab37.28, 61.3, 16.25
XYZ18.73, 9.69, 5.88
Decimal11471169
Web safe#990033
Pantone215 C
Pantone215 CHex#af0941Rgb175 9 65Cmyk0 95 63 31Lab37 61 16Darker#3a0316Deep#6b0628Lighter#e7185e

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 95, 63, 31.

The same color needs a different cmyk build depending on the paper. Here is #af0941 on both.

Coated stockgloss or silk, C
0 95 63 31
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 91 62 37
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #af0941 straight into your stylesheet.

.background { background-color: #af0941; }
.text { color: #af0941; }
.border { border: 2px solid #af0941; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #af0941 against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.15:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.94:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #af0941 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #af0941 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #af0941 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #af0941 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.