Purple

#ae9fbf

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple is a mid purple with a balanced cast. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Purple color values

Every conversion for #ae9fbf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae9fbf
RGB174, 159, 191
HSL268, 20%, 69%
HSV268, 17%, 75%
CMYK9%, 17%, 0%, 25%
Lab67.69, 11.62, -14.47
XYZ39.26, 37.56, 54.47
Decimal11444159
Web safe#9999cc
Pantone666 C
Pantone666 CHex#ae9fbfRgb174 159 191Cmyk9 17 0 25Lab68 12 -14Darker#66537cDeep#8a74a2Lighter#d2cbdb

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 9, 17, 0, 25.

The same color needs a different cmyk build depending on the paper. Here is #ae9fbf on both.

Coated stockgloss or silk, C
9 17 0 25
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
12 20 4 31
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #ae9fbf straight into your stylesheet.

.background { background-color: #ae9fbf; }
.text { color: #ae9fbf; }
.border { border: 2px solid #ae9fbf; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #ae9fbf against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.47:1
AA fail · AA large fail · AAA fail
Textblack text on this color
8.51:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #ae9fbf against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #ae9fbf sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #ae9fbf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ae9fbf is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.