Plum

#ae9abe

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a mid purple with a balanced cast. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #ae9abe, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae9abe
RGB174, 154, 190
HSL273, 22%, 67%
HSV273, 19%, 75%
CMYK8%, 19%, 0%, 25%
Lab66.39, 14.21, -15.88
XYZ38.31, 35.83, 53.61
Decimal11442878
Web safe#9999cc
Pantone666 C
Pantone666 CHex#ae9abeRgb174 154 190Cmyk8 19 0 25Lab66 14 -16Darker#674f7aDeep#8b6fa2Lighter#d1c6d9

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 8, 19, 0, 25.

The same color needs a different cmyk build depending on the paper. Here is #ae9abe on both.

Coated stockgloss or silk, C
8 19 0 25
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
11 21 4 31
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #ae9abe straight into your stylesheet.

.background { background-color: #ae9abe; }
.text { color: #ae9abe; }
.border { border: 2px solid #ae9abe; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #ae9abe against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.57:1
AA fail · AA large fail · AAA fail
Textblack text on this color
8.17:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #ae9abe against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #ae9abe sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #ae9abe and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ae9abe come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.