Medium purple

#ae71db

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

This is Medium purple, a strong purple at 275 degrees. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Medium purple color values

Every conversion for #ae71db, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae71db
RGB174, 113, 219
HSL275, 60%, 65%
HSV275, 48%, 86%
CMYK21%, 48%, 0%, 14%
Lab57.96, 43.44, -45.19
XYZ36.15, 25.92, 70.12
Decimal11432411
Web safe#9966cc
Pantone2655 C
Pantone2655 CHex#ae71dbRgb174 113 219Cmyk21 48 0 14Lab58 43 -45Darker#672697Deep#8e38cdLighter#ceade6

Shades of medium purple

Tints of medium purple

Colors that go with medium purple

Medium purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 21, 48, 0, 14.

The same color needs a different cmyk build depending on the paper. Here is #ae71db on both.

Coated stockgloss or silk, C
21 48 0 14
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
23 48 4 20
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #ae71db straight into your stylesheet.

.background { background-color: #ae71db; }
.text { color: #ae71db; }
.border { border: 2px solid #ae71db; }

How medium purple looks on light and dark

Medium purple and accessibility

Contrast ratios for #ae71db against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.40:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.18:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ae71db against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #ae71db sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #ae71db and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ae71db are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.