Indian red

#ae706f

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a muted red sitting at 1 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Indian red color values

Every conversion for #ae706f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae706f
RGB174, 112, 111
HSL1, 28%, 56%
HSV1, 36%, 68%
CMYK0%, 36%, 36%, 32%
Lab53.74, 24.45, 10.77
XYZ26.12, 21.73, 17.86
Decimal11432047
Web safe#996666
Pantone695 C
Pantone695 CHex#ae706fRgb174 112 111Cmyk0 36 36 32Lab54 24 11Darker#5b3433Deep#894e4dLighter#c69f9f

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 36, 36, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae706f on both.

Coated stockgloss or silk, C
0 36 36 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 37 37 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #ae706f straight into your stylesheet.

.background { background-color: #ae706f; }
.text { color: #ae706f; }
.border { border: 2px solid #ae706f; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #ae706f against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.93:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.35:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ae706f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #ae706f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #ae706f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ae706f come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.