Indian red

#ae6463

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a soft red sitting at 1 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #ae6463, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae6463
RGB174, 100, 99
HSL1, 32%, 54%
HSV1, 43%, 68%
CMYK0%, 43%, 43%, 32%
Lab50.7, 29.67, 13.59
XYZ24.26, 19.01, 14.2
Decimal11428963
Web safe#996666
Pantone695 C
Pantone695 CHex#ae6463Rgb174 100 99Cmyk0 43 43 32Lab51 30 14Darker#562d2cDeep#854645Lighter#c49595

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 43, 43, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae6463 on both.

Coated stockgloss or silk, C
0 43 43 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 44 44 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #ae6463 straight into your stylesheet.

.background { background-color: #ae6463; }
.text { color: #ae6463; }
.border { border: 2px solid #ae6463; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #ae6463 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.37:1
AA fail · AA large pass · AAA fail
Textblack text on this color
4.80:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ae6463 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #ae6463 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #ae6463 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ae6463 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.