Medium violet red

#ae4b97

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

Medium violet red is a mid pink, grounded and easy to pair. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Medium violet red color values

Every conversion for #ae4b97, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae4b97
RGB174, 75, 151
HSL314, 40%, 49%
HSV314, 57%, 68%
CMYK0%, 57%, 13%, 32%
Lab47.32, 49.79, -22.5
XYZ25.56, 16.27, 31.07
Decimal11422615
Web safe#993399
Pantone258 C
Pantone258 CHex#ae4b97Rgb174 75 151Cmyk0 57 13 32Lab47 50 -22Darker#4a2040Deep#7c356cLighter#c27eb2

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 57, 13, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae4b97 on both.

Coated stockgloss or silk, C
0 57 13 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 56 16 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #ae4b97 straight into your stylesheet.

.background { background-color: #ae4b97; }
.text { color: #ae4b97; }
.border { border: 2px solid #ae4b97; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #ae4b97 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.94:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.25:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ae4b97 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #ae4b97 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #ae4b97 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ae4b97 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.