Medium violet red

#ae1997

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

Medium violet red is a deep pink, rich and easy to pair. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Medium violet red color values

Every conversion for #ae1997, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae1997

RGB174, 25, 151

HSL309, 75%, 39%

HSV309, 86%, 68%

CMYK0%, 86%, 13%, 32%

Lab41.1, 67.2, -32.19

XYZ23.39, 11.93, 30.35

Decimal11409815

Web safe#990099

Pantone253 C

Shades of medium violet red

#9f178a #91157d #821371 #731164 #640e57 #560c4a #470a3e #380831 #290624 #1b0417

Tints of medium violet red

#c81dad #df22c2 #e33cc9 #e756d0 #ea6fd7 #ee89de #f2a2e5 #f5bced #f9d6f4 #fdeffb

Colors that go with medium violet red

Complementary#19ae30 Analogous#7b19ae Analogous#ae194c Triadic#97ae19 Triadic#1997ae Split complementary#4cae19 Split complementary#19ae7b

Medium violet red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 86, 13, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae1997 on both.

Coated stockgloss or silk, C

0 86 13 32

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 83 16 38

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #ae1997 straight into your stylesheet.

.background { background-color: #ae1997; }
.text { color: #ae1997; }
.border { border: 2px solid #ae1997; }

How medium violet red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium violet red and accessibility

Contrast ratios for #ae1997 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #ae1997 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #ae1997 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #ae1997 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ae1997 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.