Purple

#ad99c8

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple falls in the purple range, mid and soft. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Purple color values

Every conversion for #ad99c8, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ad99c8

RGB173, 153, 200

HSL266, 30%, 69%

HSV266, 24%, 78%

CMYK13%, 24%, 0%, 22%

Lab66.4, 16.55, -21.45

XYZ39.05, 35.84, 59.5

Decimal11377096

Web safe#9999cc

Pantone2705 C

Shades of purple

#9c84bd #8b6fb1 #7a5aa6 #6b4e92 #5c437d #4c3868 #3d2d53 #2d213e #1e1629 #0f0b14

Tints of purple

#b4a2cd #bcabd2 #c3b4d7 #cabddb #d1c6e0 #d9cfe5 #e0d8ea #e7e1ef #eeeaf4 #f6f3f9

Colors that go with purple

Complementary#b4c899 Analogous#999cc8 Analogous#c599c8 Triadic#c8ad99 Triadic#99c8ad Split complementary#c8c599 Split complementary#9cc899

Purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 13, 24, 0, 22.

The same color needs a different cmyk build depending on the paper. Here is #ad99c8 on both.

Coated stockgloss or silk, C

13 24 0 22

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

16 26 4 28

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #ad99c8 straight into your stylesheet.

.background { background-color: #ad99c8; }
.text { color: #ad99c8; }
.border { border: 2px solid #ad99c8; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #ad99c8 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #ad99c8 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #ad99c8 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #ad99c8 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ad99c8 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.