Medium purple

#ad96ff

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

This is Medium purple, a vivid blue at 253 degrees. Light blues like this feel trustworthy, common in finance and software. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium purple color values

Every conversion for #ad96ff, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ad96ff
RGB173, 150, 255
HSL253, 100%, 79%
HSV253, 41%, 100%
CMYK32%, 41%, 0%, 0%
Lab67.96, 31.21, -49.32
XYZ46.19, 37.92, 99.49
Decimal11376383
Web safe#9999ff
Pantone2716 C
Pantone2716 CHex#ad96ffRgb173 150 255Cmyk32 41 0 0Lab68 31 -49Darker#3d07ffDeep#754fffLighter#e6dffd

Shades of medium purple

Tints of medium purple

Colors that go with medium purple

Medium purple in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 32, 41, 0, 0.

The same color needs a different cmyk build depending on the paper. Here is #ad96ff on both.

Coated stockgloss or silk, C
32 41 0 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
33 42 4 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #ad96ff straight into your stylesheet.

.background { background-color: #ad96ff; }
.text { color: #ad96ff; }
.border { border: 2px solid #ad96ff; }

How medium purple looks on light and dark

Medium purple and accessibility

Contrast ratios for #ad96ff against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.45:1
AA fail · AA large fail · AAA fail
Textblack text on this color
8.58:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #ad96ff against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #ad96ff sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #ad96ff and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ad96ff are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.