Chocolate

#ad7049

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a mid orange with grounded warmth. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #ad7049, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ad7049

RGB173, 112, 73

HSL23, 41%, 48%

HSV23, 58%, 68%

CMYK0%, 35%, 58%, 32%

Lab52.9, 20.06, 31.44

XYZ24.23, 20.95, 9.07

Decimal11366473

Web safe#996633

Pantone730 C

Shades of chocolate

#9e6643 #8f5c3c #805336 #70492f #613f29 #523523 #432b1c #342216 #25180f #160e09

Tints of chocolate

#b87d57 #bf8a68 #c79779 #cea58b #d5b29c #dcc0ad #e4cdbf #ebdad0 #f2e8e1 #faf5f2

Colors that go with chocolate

Complementary#4986ad Analogous#ad4954 Analogous#ada249 Triadic#49ad70 Triadic#7049ad Split complementary#49ada2 Split complementary#4954ad

Chocolate in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 35, 58, 32.

The same color needs a different cmyk build depending on the paper. Here is #ad7049 on both.

Coated stockgloss or silk, C

0 35 58 32

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 36 57 38

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #ad7049 straight into your stylesheet.

.background { background-color: #ad7049; }
.text { color: #ad7049; }
.border { border: 2px solid #ad7049; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #ad7049 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #ad7049 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #ad7049 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #ad7049 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ad7049 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.