Pale violet red

#ad6c78

Hex, rgb, cmyk and Pantone values for pale violet red, with shades, tints, matching colors and free print quality patterns.

Pale violet red lands in the red band, mid and muted. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Pale violet red color values

Every conversion for #ad6c78, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ad6c78
RGB173, 108, 120
HSL349, 28%, 55%
HSV349, 38%, 68%
CMYK0%, 38%, 31%, 32%
Lab52.91, 27.49, 4.28
XYZ25.99, 20.97, 20.45
Decimal11365496
Web safe#996666
Pantone695 C
Pantone695 CHex#ad6c78Rgb173 108 120Cmyk0 38 31 32Lab53 27 4Darker#593139Deep#874b56Lighter#c49ca4

Shades of pale violet red

Tints of pale violet red

Colors that go with pale violet red

Pale violet red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 38, 31, 32.

The same color needs a different cmyk build depending on the paper. Here is #ad6c78 on both.

Coated stockgloss or silk, C
0 38 31 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 39 33 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Pale violet red in css

Copy #ad6c78 straight into your stylesheet.

.background { background-color: #ad6c78; }
.text { color: #ad6c78; }
.border { border: 2px solid #ad6c78; }

How pale violet red looks on light and dark

Pale violet red and accessibility

Contrast ratios for #ad6c78 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.04:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.19:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ad6c78 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Pale violet red on a business card, sticker and pattern

A quick look at how #ad6c78 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around pale violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn pale violet red into a seamless pattern

Four patterns built from #ad6c78 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from pale violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ad6c78 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.