Medium violet red

#ad3a90

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

This is Medium violet red, a soft pink at 315 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Medium violet red color values

Every conversion for #ad3a90, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ad3a90
RGB173, 58, 144
HSL315, 50%, 45%
HSV315, 66%, 68%
CMYK0%, 66%, 17%, 32%
Lab44.12, 55.91, -23.25
XYZ23.78, 13.92, 27.82
Decimal11352720
Web safe#993399
Pantone247 C
Pantone247 CHex#ad3a90Rgb173 58 144Cmyk0 66 17 32Lab44 56 -23Darker#421637Deep#782863Lighter#c669ae

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 66, 17, 32.

The same color needs a different cmyk build depending on the paper. Here is #ad3a90 on both.

Coated stockgloss or silk, C
0 66 17 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 65 20 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #ad3a90 straight into your stylesheet.

.background { background-color: #ad3a90; }
.text { color: #ad3a90; }
.border { border: 2px solid #ad3a90; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #ad3a90 against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.55:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.78:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ad3a90 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #ad3a90 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #ad3a90 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ad3a90 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.