Brown

#ad2d3f

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a deep red that reads rich. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #ad2d3f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ad2d3f
RGB173, 45, 63
HSL352, 59%, 43%
HSV352, 74%, 68%
CMYK0%, 74%, 64%, 32%
Lab39.78, 52.27, 20.73
XYZ19.07, 11.12, 5.84
Decimal11349311
Web safe#993333
Pantone201 C
Pantone201 CHex#ad2d3fRgb173 45 63Cmyk0 74 64 32Lab40 52 21Darker#3c1016Deep#741e2aLighter#cb5667

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 74, 64, 32.

The same color needs a different cmyk build depending on the paper. Here is #ad2d3f on both.

Coated stockgloss or silk, C
0 74 64 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 72 63 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #ad2d3f straight into your stylesheet.

.background { background-color: #ad2d3f; }
.text { color: #ad2d3f; }
.border { border: 2px solid #ad2d3f; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #ad2d3f against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.51:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.22:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ad2d3f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ad2d3f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ad2d3f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ad2d3f is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.