Firebrick

#ad1b1b

Hex, rgb, cmyk and Pantone values for firebrick, with shades, tints, matching colors and free print quality patterns.

This is Firebrick, a strong red sitting at 0 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Firebrick color values

Every conversion for #ad1b1b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ad1b1b
RGB173, 27, 27
HSL0, 73%, 39%
HSV0, 84%, 68%
CMYK0%, 84%, 84%, 32%
Lab37.38, 56.08, 39.46
XYZ17.82, 9.75, 1.98
Decimal11344667
Web safe#993333
Pantone1805 C
Pantone1805 CHex#ad1b1bRgb173 27 27Cmyk0 84 84 32Lab37 56 39Darker#350808Deep#6f1111Lighter#d63939

Shades of firebrick

Tints of firebrick

Colors that go with firebrick

Firebrick in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 84, 84, 32.

The same color needs a different cmyk build depending on the paper. Here is #ad1b1b on both.

Coated stockgloss or silk, C
0 84 84 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 81 81 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Firebrick in css

Copy #ad1b1b straight into your stylesheet.

.background { background-color: #ad1b1b; }
.text { color: #ad1b1b; }
.border { border: 2px solid #ad1b1b; }

How firebrick looks on light and dark

Firebrick and accessibility

Contrast ratios for #ad1b1b against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.12:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.95:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #ad1b1b against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Firebrick on a business card, sticker and pattern

A quick look at how #ad1b1b sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around firebrick? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn firebrick into a seamless pattern

Four patterns built from #ad1b1b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from firebrick, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ad1b1b is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.