Chocolate

#ab6c3d

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

This is Chocolate, a soft orange at 26 degrees. A mid orange this warm suits food, sport and friendly brands. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #ab6c3d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab6c3d
RGB171, 108, 61
HSL26, 47%, 45%
HSV26, 64%, 67%
CMYK0%, 37%, 64%, 33%
Lab51.52, 20.54, 36.26
XYZ23.0, 19.72, 7.01
Decimal11234365
Web safe#996633
Pantone730 C
Pantone730 CHex#ab6c3dRgb171 108 61Cmyk0 37 64 33Lab52 21 36Darker#422a17Deep#764b2aLighter#c4916c

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 37, 64, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab6c3d on both.

Coated stockgloss or silk, C
0 37 64 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 38 63 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #ab6c3d straight into your stylesheet.

.background { background-color: #ab6c3d; }
.text { color: #ab6c3d; }
.border { border: 2px solid #ab6c3d; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #ab6c3d against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.25:1
AA fail · AA large pass · AAA fail
Textblack text on this color
4.94:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ab6c3d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #ab6c3d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #ab6c3d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ab6c3d are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.