Medium violet red

#ab2454

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

This is Medium violet red, a strong pink at 339 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Medium violet red color values

Every conversion for #ab2454, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab2454
RGB171, 36, 84
HSL339, 65%, 41%
HSV339, 79%, 67%
CMYK0%, 79%, 51%, 33%
Lab38.83, 56.15, 6.07
XYZ19.03, 10.56, 9.42
Decimal11215956
Web safe#993366
Pantone220 C
Pantone220 CHex#ab2454Rgb171 36 84Cmyk0 79 51 33Lab39 56 6Darker#350b1aDeep#701837Lighter#cf4778

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 79, 51, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab2454 on both.

Coated stockgloss or silk, C
0 79 51 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 77 51 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #ab2454 straight into your stylesheet.

.background { background-color: #ab2454; }
.text { color: #ab2454; }
.border { border: 2px solid #ab2454; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #ab2454 against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.75:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.11:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ab2454 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #ab2454 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #ab2454 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ab2454 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.