Brown

#ab1321

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a vivid red sitting at 354 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #ab1321, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab1321
RGB171, 19, 33
HSL354, 80%, 37%
HSV354, 89%, 67%
CMYK0%, 89%, 81%, 33%
Lab36.43, 57.38, 35.04
XYZ17.3, 9.23, 2.31
Decimal11211553
Web safe#990033
Pantone1805 C
Pantone1805 CHex#ab1321Rgb171 19 33Cmyk0 89 81 33Lab36 57 35Darker#37060bDeep#6b0c15Lighter#dc293a

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 89, 81, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab1321 on both.

Coated stockgloss or silk, C
0 89 81 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 86 79 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #ab1321 straight into your stylesheet.

.background { background-color: #ab1321; }
.text { color: #ab1321; }
.border { border: 2px solid #ab1321; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #ab1321 against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.38:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.85:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #ab1321 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ab1321 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ab1321 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ab1321 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.