Brown

#ab052d

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a vivid red sitting at 346 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #ab052d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab052d
RGB171, 5, 45
HSL346, 94%, 35%
HSV346, 97%, 67%
CMYK0%, 97%, 74%, 33%
Lab35.9, 59.78, 27.14
XYZ17.32, 8.96, 3.3
Decimal11207981
Web safe#990033
Pantone1945 C
Pantone1945 CHex#ab052dRgb171 5 45Cmyk0 97 74 33Lab36 60 27Darker#3b0210Deep#66031bLighter#e51345

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 97, 74, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab052d on both.

Coated stockgloss or silk, C
0 97 74 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 93 72 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #ab052d straight into your stylesheet.

.background { background-color: #ab052d; }
.text { color: #ab052d; }
.border { border: 2px solid #ab052d; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #ab052d against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.52:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.79:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #ab052d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ab052d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ab052d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ab052d is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.