Brown

#ab0120

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a vivid red sitting at 349 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #ab0120, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab0120

RGB171, 1, 32

HSL349, 99%, 34%

HSV349, 99%, 67%

CMYK0%, 99%, 81%, 33%

Lab35.56, 59.82, 34.74

XYZ17.07, 8.78, 2.16

Decimal11206944

Web safe#990033

Pantone187 C

Shades of brown

#9d011d #8f011b #810118 #730115 #650113 #570110 #49000e #3b000b #2c0008 #1e0006

Tints of brown

#cb0126 #eb012c #fe0e3a #fe2e54 #fe4e6e #fe6e88 #fe8ea2 #ffaebc #ffcdd6 #ffedf0

Colors that go with brown

Complementary#01ab8c Analogous#ab0175 Analogous#ab3701 Triadic#20ab01 Triadic#0120ab Split complementary#01ab37 Split complementary#0175ab

Brown in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 99, 81, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab0120 on both.

Coated stockgloss or silk, C

0 99 81 33

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 95 79 39

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #ab0120 straight into your stylesheet.

.background { background-color: #ab0120; }
.text { color: #ab0120; }
.border { border: 2px solid #ab0120; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #ab0120 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #ab0120 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ab0120 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ab0120 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ab0120 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.