Medium purple

#aa8dd7

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

This is Medium purple, a soft purple at 264 degrees. Purples like this signal creativity and a premium feel. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Medium purple color values

Every conversion for #aa8dd7, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa8dd7
RGB170, 141, 215
HSL264, 48%, 70%
HSV264, 34%, 84%
CMYK21%, 34%, 0%, 16%
Lab63.76, 25.75, -33.9
XYZ38.37, 32.5, 68.54
Decimal11177431
Web safe#9999cc
Pantone2645 C
Pantone2645 CHex#aa8dd7Rgb170 141 215Cmyk21 34 0 16Lab64 26 -34Darker#60379eDeep#8358c4Lighter#d2c4e8

Shades of medium purple

Tints of medium purple

Colors that go with medium purple

Medium purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 21, 34, 0, 16.

The same color needs a different cmyk build depending on the paper. Here is #aa8dd7 on both.

Coated stockgloss or silk, C
21 34 0 16
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
23 35 4 22
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #aa8dd7 straight into your stylesheet.

.background { background-color: #aa8dd7; }
.text { color: #aa8dd7; }
.border { border: 2px solid #aa8dd7; }

How medium purple looks on light and dark

Medium purple and accessibility

Contrast ratios for #aa8dd7 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.80:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.50:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #aa8dd7 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #aa8dd7 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #aa8dd7 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #aa8dd7 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.