Peru

#aa7439

Hex, rgb, cmyk and Pantone values for peru, with shades, tints, matching colors and free print quality patterns.

Peru sits in the orange range, mid and soft. A mid orange this warm suits food, sport and friendly brands. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Peru color values

Every conversion for #aa7439, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa7439
RGB170, 116, 57
HSL31, 50%, 45%
HSV31, 66%, 67%
CMYK0%, 32%, 66%, 33%
Lab53.31, 15.34, 40.36
XYZ23.56, 21.33, 6.75
Decimal11170873
Web safe#996633
Pantone730 C
Pantone730 CHex#aa7439Rgb170 116 57Cmyk0 32 66 33Lab53 15 40Darker#3f2b15Deep#755027Lighter#c59766

Shades of peru

Tints of peru

Colors that go with peru

Peru in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 32, 66, 33.

The same color needs a different cmyk build depending on the paper. Here is #aa7439 on both.

Coated stockgloss or silk, C
0 32 66 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 33 65 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Peru in css

Copy #aa7439 straight into your stylesheet.

.background { background-color: #aa7439; }
.text { color: #aa7439; }
.border { border: 2px solid #aa7439; }

How peru looks on light and dark

Peru and accessibility

Contrast ratios for #aa7439 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.99:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.27:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #aa7439 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Peru on a business card, sticker and pattern

A quick look at how #aa7439 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around peru? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn peru into a seamless pattern

Four patterns built from #aa7439 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from peru, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #aa7439 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.