Medium purple

#aa73e2

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

This is Medium purple, a strong purple at 270 degrees. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Medium purple color values

Every conversion for #aa73e2, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa73e2

RGB170, 115, 226

HSL270, 66%, 67%

HSV270, 49%, 89%

CMYK25%, 49%, 0%, 11%

Lab58.32, 42.88, -48.58

XYZ36.44, 26.3, 75.11

Decimal11170786

Web safe#9966cc

Pantone2655 C

Shades of medium purple

#9a59dd #8b40d7 #7b2bcd #6c25b4 #5c209a #4d1b80 #3d1566 #2e104d #1f0b33 #0f0519

Tints of medium purple

#b280e5 #b98ce7 #c199ea #c8a5ec #d0b2ef #d8bef2 #dfcbf4 #e7d7f7 #eee4f9 #f6f0fc

Colors that go with medium purple

Complementary#abe273 Analogous#7374e2 Analogous#e173e2 Triadic#e2aa73 Triadic#73e2aa Split complementary#e2e173 Split complementary#74e273

Medium purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 25, 49, 0, 11.

The same color needs a different cmyk build depending on the paper. Here is #aa73e2 on both.

Coated stockgloss or silk, C

25 49 0 11

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

27 49 4 17

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #aa73e2 straight into your stylesheet.

.background { background-color: #aa73e2; }
.text { color: #aa73e2; }
.border { border: 2px solid #aa73e2; }

How medium purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium purple and accessibility

Contrast ratios for #aa73e2 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #aa73e2 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #aa73e2 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #aa73e2 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #aa73e2 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.