Chocolate

#aa6b32

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

This is Chocolate, a strong orange at 29 degrees. Oranges like this feel warm and approachable in branding. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #aa6b32, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa6b32

RGB170, 107, 50

HSL29, 55%, 43%

HSV29, 71%, 67%

CMYK0%, 37%, 71%, 33%

Lab51.03, 19.99, 41.36

XYZ22.41, 19.29, 5.56

Decimal11168562

Web safe#996633

Pantone730 C

Shades of chocolate

#9b622e #8d5929 #7e4f25 #6f4621 #613d1c #523418 #442b14 #352110 #26180b #180f07

Tints of chocolate

#bf7838 #c98649 #d0945e #d6a273 #dcb088 #e2be9d #e8ccb2 #efdac7 #f5e8dc #fbf6f1

Colors that go with chocolate

Complementary#3271aa Analogous#aa3235 Analogous#aaa732 Triadic#32aa6b Triadic#6b32aa Split complementary#32aaa7 Split complementary#3235aa

Chocolate in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 37, 71, 33.

The same color needs a different cmyk build depending on the paper. Here is #aa6b32 on both.

Coated stockgloss or silk, C

0 37 71 33

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 38 69 39

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #aa6b32 straight into your stylesheet.

.background { background-color: #aa6b32; }
.text { color: #aa6b32; }
.border { border: 2px solid #aa6b32; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #aa6b32 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #aa6b32 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #aa6b32 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #aa6b32 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #aa6b32 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.